A Kind Of Guise
- Mat Faint
- Jul 10, 2020
- 2 min read
A NICE HELPING OF INDO-INSPIRED SARTORIAL STYLE
THE PROJECT:
A Kind Of Guise is an acclaimed Munich-based fashion house that champions design that is contemporary yet timeless, classy yet functional.
They only use carefully selected high-quality fabrics and manufacture our pieces entirely in Germany.
Each season, they take to the road to venture to a far-flung exotic location to draw inspiration for their new collection.
As part of their Ayam Cemani SS19 collection, I was asked to illustrate a fabric pattern that combined high-low Balinese culture and an old-school Hawaiian shirt.
THE APPROACH:
I drew up a pattern that incorporated a bunch of decidedly cliché Balinese icons such as:
palm trees;
Bintang cans;
Hindu temples;
cock fighting; and
Balinese dancers.
I then coloured these icons in a muted colour palette that complemented - but not mirrored - the tones that traditionally adorn classic batik fabrics.
THE RESULTS:
The finished pattern became a foundational motif in the collection with it being applied to a silk shirt, swim shorts and a scarf.
The shirt and shorts retailed between EUR150 and EUR200 and sold out within days.
LINKS & MORE INFO
A Kind of Guise is a German brand that offers a wide range of menswear, womenswear and accessories. Besides their seasonal collections, which are released twice a year, they also provide never out of stock products for your daily wardrobe.
Their design is contemporary yet timeless, classy yet functional. They only use carefully selected high-quality fabrics and manufacture all their pieces entirely in Germany.
They're globally stocked in around 90 boutiques and department stores as well as in their own retail outposts in Munich and Berlin.
Mat Faint Design Co. is a one-man, independent design agency and illustration studio based in Sydney, Australia. Got a crisp piece of apparel you need coloured-in? Get in touch and we can get to work putting together a real nice illustrated pattern for your kit.
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